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Prime Video Expands Unscripted Slate With Buy It Now and Wish List Games

May 14, 2024

JB Smoove set to host Buy It Now and Nick Cannon set to host Wish List Games 

Celebrity classmates revealed for
Are You Smarter Than a Celebrity?


NEW YORK—May 14, 2024—Today, ahead of its inaugural upfronts presentation, Prime Video announced it has new unscripted series Buy It Now hosted by JB Smoove (Curb Your Enthusiasm) on the way, joining the holiday event Wish List Games hosted by Nick Cannon (The Masked Singer, Wild ‘N Out). Prime Video also revealed the celebrity classmates set to appear on Are You Smarter Than a Celebrity? hosted by three-time Super Bowl champion Travis Kelce. This marks an expanding slate of unscripted series, in the competition and game arena, which includes, Beast Games, the recently announced Pop Culture Jeopardy! produced by Sony Pictures Television, recently released The GOAT created by Elon Gale (The Bachelor) and Lee Eisenberg (Jury Duty), and upcoming The 1% Club based on the hit global format. Both Buy It Now and Wish List Games will premiere exclusively on Prime Video in more than 240 countries and territories worldwide. Prime has all your entertainment and streaming needs in a single membership.

“With the chance to win cash, prizes, or simply notoriety, competition and game series are the ultimate wish fulfillment,” says Lauren Anderson, head of AVOD originals unscripted and targeted programming, Amazon MGM Studios. “We are excited to expand our slate of classic, nostalgic titles and look forward to making more dreams come true through our original IP. We are equally thrilled to have JB Smoove, Nick Cannon, and Travis Kelce as the talented hosts on these new series bringing humor, enthusiasm, and fun to our global Prime Video customers.”

Buy It Now
is a new series where both seasoned and budding entrepreneurs with innovative products try to win a place in the bespoke Buy It Now store featured on both and within the Prime app. But first, they have to convince a live studio audience of 100 everyday customers as well as a panel of esteemed experts to fall in love with their products. The show features an immersive and interactive viewing experience, where customers will be able to shop the products featured on the show directly from their devices as they watch. At the end of each episode, the panel of experts must decide which entrepreneur to grant a cash prize based on their pitch, ingenuity, and creativity. The series is hosted by comedian JB Smoove and executive produced by Susan House, Jack Burgess, Tim Harcourt, and Stephen Lambert. The series is produced by Studio Lambert and Amazon MGM Studios.

Wish List Games,
a multi-episode holiday event, is produced by MGM Alternative. Joining Emmy-winner and host Nick Cannon, content creator Lele Pons will be featured on the game show as a special correspondent. Wish List Games is a high-energy, half-hour game show where contestants play for the chance to win everything on their Amazon Wish List, totaling up to $25,000. Every episode, contestants are pulled from the audience to play a rotating series of fun and fantastical games. It all builds to the final round, where one contestant plays to win a prize for everyone in the audience. Alycia Rossiter is showrunner and executive producer of Wish List Games. Sean Kelly and Steve Hughes are co-executive producers of the series, which is produced by MGM Alternative.

Celebrity classmates in
Are You Smarter Than a Celebrity? hosted by Travis Kelce, include comedians Nikki Glaser, Natasha Leggero, Nicole Byer, and Ron Funches; Thursday Night Football analyst Ryan Fitzpatrick; former NFL wide receiver Chad Ochocinco; Real Housewife of Beverly Hills’ Garcelle Beauvais; Vanderpump Rules star Lala Kent; podcaster Sophia Stallone; and actress and producer Lilly Singh.

About JB Smoove

J.B. Smoove, born in Plymouth, NC and raised in Mount Vernon, NY, is an Emmy Award-winning actor, comedian, producer, and writer known for his role as Leon Black in
Curb Your Enthusiasm. Joining the show in its sixth season, he's been a key part of its success, earning nominations and acclaim. Beyond "Curb," Smoove has a diverse TV career, including writing for Saturday Night Live and appearing in shows like Everybody Hates Chris and Real Husbands of Hollywood. He's also starred in numerous films and lent his voice to animations like Ice Age 4 and The Smurfs 2. As a stand-up comedian, Smoove's physical comedy and storytelling prowess have earned him a loyal following, with specials like How I Dooz It showcasing his talent. He's hosted shows like Last Comic Standing and produced content through his company, Alternate Side Productions. Outside of entertainment, Smoove is involved in philanthropy, serving on the board of the Mount Vernon Boys and Girls Club. Look out for him as the host of a new game show, along with lending his voice to the Good Times animated series.

About Nick Cannon

TV & Radio host, comedian, actor, producer, rapper, writer, director, DJ, philanthropist, children’s book author, and activist, Cannon has entertained audiences for more than 20 years. Cannon is currently the executive producer and host of hit TV series
The Masked Singer; creator, host, and executive producer of the sketch comedy show Wild ‘N Out, which went on its fourth tour in June 2023 selling out arenas across the country; He is the host and executive producer of The Daily Cannon, a morning show hosted live on Amazon platforms every Monday through Friday. Cannon and Kevin Hart are the creators, hosts, and executive producers of Celebrity Prank Wars which scored the highest premiere ratings for E! Network since 2021. Nick is also the creator and executive producer in partnership with Live Nation for the Future Superstar Tour. Nick Cannon’s Big Drive is his newest show, a ride-along series with special celebrity guests, automotive events and more.

About Lele Pons

The multi-talented Lele Pons gained immense popularity through her comedic Vine videos and later transitioned to platforms like Instagram, YouTube, and TikTok, where she continues to captivate millions of followers with her entertaining content. Pons and frequent collaborator, Hannah Stocking, have the most-viewed video in history by a female on Instagram and the #1 fastest-growing video ever with
280 million views in four days and over 6.9 million likes. Additionally, Pons has appeared in several films and TV shows and released many hit singles, including, "Celoso," which is certified 3x Platinum and earned a nomination from Univision’s Premio Lo Nuestro awards.

About Amazon MGM Studios:

Amazon MGM Studios is a leading entertainment company focused on creating, producing, and distributing original films and television series for a global audience in more than 240 countries and territories. A diverse home for talent, Amazon MGM Studios also produces and acquires original movies for theatrical release and exclusively for Prime Video, in addition producing original content for Freevee, Amazon’s premium free streaming service, the premium commercial free pay television network MGM+ U.S., and MGM+ International, an on-demand service available in 25 countries across Europe, Australia, Asia, Latin America, and Canada.

About Prime Video:

Prime Video is a one-stop entertainment destination offering customers a vast collection of premium programming in one application available across thousands of devices. On Prime Video, customers can find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies
Saltburn, The Lord of the Rings: The Rings of Power, Reacher, The Boys, and AIR; licensed fan favorites Dawson’s Creek and M3GAN; Prime member exclusive Thursday Night Football; and programming from partners such as Max, Crunchyroll and MGM+ via Prime Video Channels add-on subscriptions, as well as more than 450 free ad-supported (FAST) Channels. Prime members in the U.S. can share a variety of benefits, including Prime Video, by using Amazon Household. Prime Video is one benefit among many that provides savings, convenience, and entertainment as part of the Prime membership. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles, including blockbusters such as Barbie and Oppenheimer, via the Prime Video Store, and can enjoy content such as Jury Duty and Bosch: Legacy free with ads on Freevee. Customers can also go behind the scenes of their favorite movies and series with exclusive X-Ray access. For more info visit

Press Contacts:

Nate Kirtman | 
Mallory Morehead Pritzl | 
Christina Lee | 
Kevin McAlpine |